Entry #5: Mayhem

Hi guys, welcome back! :)

This week, we're going to analyze some ads, this is the ad I chose ↑ so let's get started! 

For starters, I definitely feel like the author wanted the audience to feel a some form of anxiety, and then relief immediately after. The ad begins with a man saying he's your cat, and then beginning to act as if he genuinely was; he smacks his owners hand, drops toys on his face, and even turned the tap on and left it. As someone with a cat, I feel like this is a pretty accurate example of how cats act. I remember one time, my cat (Nova and/or Lunar) started the dishwasher and had it running the entire time I was gone. Another time, one of em' clawed my silk curtains to SHREDS. The most recent time, Lunar left 2 dead birds sitting on my doorstep. Yep, that was a fun one. I know he meant well, but still😷

But anyways, back to the ad. The man then leaves the tap on for the rest of the video. At this point, you can pretty much suspect what's going to happen, and that's where the anxiety comes in. At the end of the ad, water falls through to the first story of the home, completely breaking through the ceiling, and soaking everything in its path. But then, the cat-man says "If you got the wrong home-insurance coverage, you could be coughing up the cash for this" (referring to the giant mess), he then continues with "So get Allstate, and be better protected from Mayhem" this is the relief portion. The ad then concludes with the words "Allstate, are you in good hands?" 

So how did this ad effectively manage to persuade people to switch their insurance to Allsate? Let's talk about it - First, we should acknowledge the fact that the purpose of the ad was to get people to bundle with Allstate. Throughout the 30-second video, the man managed to ruin a portion of the house, and he explains that without solid insurance, you'd have to pay for the mistake (that you didn't even make) out of pocket. The author managed to make the ad humorous by having a grown-man portray a cat, it's not something you see everyday, so it's quick to catch your eye and provides a good laugh as well. I believe the overall tone of the ad was meant to be amusing and entertaining. It was interesting to watch the grown man ride around on vacuum's and entertain other erotic behaviors, I definitely think the author did a solid job with keeping the audience engaged. I also think the author was trying to subliminally ask the audience how much they trust whatever insurance company they're bundling with at the moment. By showing how quickly disaster can strike, and then posing the question "Are you in good hands?", the author gets the audience to question the solidity of their current insurance, and could potentially convince them to switch over to Allstate, a more 'solid' option. The target audience is definitely homeowners. I can tell because the entire point of ad was to offer better protection for your home. The author wanted homeowners to feel a sense of worry, an awareness of how quickly things can go bad, and by creating this ad, the author hopes to potentially get more homeowners to sign with Allstate for their own 'protection'. 

Welp, that's all I got. Till next time; Byeee :)